The general election is less than one month away and candidates are making the final push for votes. Over the past 2,000 years, advances in technology have drastically changed the method of campaigning though, according to an ancient Roman text of campaign advice given to Marcus Cicero, Rome’s greatest orator, advice given then is just as applicable now.
Host Don Marsh talks with Philip Freeman, Professor of Classics at Luther College in Iowa, about his book, “How to Win an Election: An Ancient Guide for Modern Politicians.” Freeman has translated Quintus Cicero’s letter to his brother, Marcus Cicero, detailing no-nonsense advice on campaigning for the highest office in the Republic in 64 BC, an election Marcus Cicero won. Freeman was previously a professor of classics at Washington University in St. Louis.
