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Louis J. Fusz Sr.: Car Dealer Dies At 94

(Courtesy of the Fusz family)
Lou Fusz Sr.

The founder of one of St. Louis’ largest network of car dealerships has died. Lou Fusz Sr. died Tuesday of a heart attack in Palm Beach Florida. He was 94.

Fusz started selling cars in the early 1950s. His first dealership was the Lou Fusz Motor Company in Clayton that sold Pontiacs. Over the years, he grew his business to include 13 dealerships with more than 900 employees. 

His commercials for his car dealerships were a staple of St. Louis television, where viewers got to know Fusz for his “Red Hot Deals.” But Fusz’s influence grew beyond selling cars.  He was also very active in the Catholic Church, and gave generously to many charities, including St. Louis Children’s Hospital.

Fusz graduated from St. Louis University High School. He attended Georgetown University and served in the U.S. Coast Guard during World War II. 

Fusz is survived by his wife of 70 years, 10 children, 35 grandchildren and 30 great-grandchildren.

Shula is the executive editor at St. Louis Public Radio.