Blues are cutting ticket prices
St. Louis, MO – St. Louis Blues ownership said Tuesday they will lower ticket prices, reversing a move they made shortly after they bought the team.
The majority of the seats in the Scottrade Center will be reduced an average of 8% with remaining levels unchanged this season.
"It has become very clear to us that this new pricing structure is the right thing to do," chairman David Checketts said. "We have learned a lot from our first seven months in St. Louis."
Season ticket prices for 44 games, including three preseason and 41 regular-season games, will range from $120 per game in the front row behind the glass to $7 per game in selected areas in the mezzanine level.
Ticket prices at the club level will include food and beverages. Season tickets for the plaza center or glass seating will include a Blues jersey identical to that worn by the team for next season.
"It has been a goal of ours to reconnect with our fans," said Peter McLoughlin, CEO of St. Louis Blues Enterprises. "One of the loudest concerns we heard from over 1,300 respondents was about season ticket prices."
Premium season ticket packages include meet-and-greet opportunities with Blues players, coaches and president John Davidson, including team practices and skating parties.
Last month, the team gave away food for a game against the Los Angeles Kings, prompting a near sellout crowd of 17,868. On a day off, the Blues also fanned out to area rinks for an autograph session.
The team was last in the league in attendance at just more than 11,000 in mid-December when Andy Murray replaced Mike Kitchen as coach.