By Kevin Lavery, KWMU
St. Louis, MO – 
Say the words "St. Louis," and most people immediately picture the Gateway Arch.
Say "San Diego," and sprawling beaches come to mind. Though each image is a valuable marketing tool, St. Louis and San Diego are each seeking to promote what lies beyond their welcome mats - their downtown cores.
This week, a group of St. Louis civic and business leaders traveled to San Diego to witness that city's downtown revitalization. KWMU's Kevin Lavery prepared this first of three reports.
To hear Kevin's second of three stories, click here.
To hear Kevin's third of three stories, click here.