© 2024 St. Louis Public Radio
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Other

Anheuser-Busch ends hot rod sponsorships

By AP/KWMU

St. Louis – Anheuser-Busch is ending its sponsorship as the official beer of the National Hot Rod Association.

The St. Louis-based division of Anheuser-Busch InBev also announced yesterday that it will end its 30-year relationship with Kenny Bernstein Racing's NHRA team.

The brewery said it was the longest such relationship in motorsports history, eclipsing STP's 28-year sponsorship of NASCAR's Richard Petty.

Dan McHugh, the brewer's vice president of media sponsorship, said Anheuser-Busch is still a major sports sponsor. But he said it is looking at different ways to reach a new generation of consumers.

Other